V8 Supercars Broadcast Live In Prime Time To North America

September 8, 2011

V8 Supercars

V8 Supercars expanding international  reputation has been endorsed by US network SPEED sending a full commentary and  production team to cover the Supercheap Auto Bathurst 1000 and Armor All Gold  Coast 600 for telecast throughout North  America.

 

Both prestigious V8 Supercar events  will be broadcast live and in prime time on the SPEED network which is available  in almost 84 million homes across North  America. The intensifying interest in V8 Supercars throughout  North America is a gleaming endorsement of the  sport.

 

The signature events will also be  broadcast live on Seven and live in full high definition on 7mate across the  country, as well as in full HD throughout North  America.

 

SPEED is making a significant  investment in V8 Supercars by bringing their commentary and production teams to  Australia. They will share the  resources of V8 Supercar Television which produces the live pictures for the  Seven Network domestically, BigPond’s vast online coverage and more than 130  countries around the world.

 

V8 Supercars will provide SPEED with  a purpose built set in pit lane for both events. It will also convert all of its  race graphics and information specifically, for example converting kilometres into miles and litres into  gallons.

 

The Supercheap Auto Bathurst 1000 is  one of the world’s most famous sporting events, sitting alongside the likes of  the great Monaco F1 Grand Prix, the Indianapolis  500, the Daytona 500 and the Le  Mans 24 hour.

 

The Armor All Gold Coast 600 is  quickly rising to a similar stature with 28 international drivers joining the  field as co-pilots, including the likes of Sebastien Bourdais, Helio  Castroneves, Dan Wheldon, Tony Kanaan and Aussies Will Power and Ryan Briscoe  who are household names in the US.

 

Both live telecasts will be promoted  extensively not only on SPEED but also on its parent FOX network through News  Corporation’s wide array of multi-platform US-based sports  assets.

 

It follows the announcement in June  that V8 Supercars will race at the Circuit of the Americas in Texas from 2013, a first for any Australian  sport to hold a Championship or points scoring event on American  soil.

 

“This is a fantastic announcement  for Australian sport and a tremendous endorsement of V8 Supercars,” V8 Supercars  Chairman Tony Cochrane  said.

 

“Our sport is acting locally and  growing globally every single month. We are on the march internationally and  being recognised as such.

 

“I would like to take this  opportunity to thank everyone at FOX Sports and SPEED in America, especially  David Hill and Patti Wheeler – North American motorsport fans are in for a real  treat with our prestigious races from Bathurst and the fabulous Gold Coast live  into their homes in prime time.”

 

“This is a great opportunity to  share one of the signature events in all of motor sports with the SPEED  audience,” said Wheeler, EVP of Programming and Production for the network. “Some special arrangements already are in the works as we put together our  on-air team and broadcast plans.”

 

It is significant news for V8  Supercar sponsors, teams and drivers to get such massive exposure in the  US through the SPEED/Fox  platforms, as well as New South Wales and  Queensland who  host these two prestigious races.

 

The New South  Wales’ Minister for Tourism and Major Events, George Souris,  described the decision by the U.S network to televise the event as a major coup,  not only for the V8 Supercar race, but a source of pride to a regional city such  as Bathurst.

 

“The Bathurst 1000 is one of the great sporting  events on the Australian calendar and this will showcase one of the fantastic  regions…the Central West of New South Wales,” Minister Souris  said.

 

“This is a wonderful chance to  present Bathurst and its environs to the  United  States. I congratulate the organisers in  arranging the international coverage of this magnificent event”.

 

Queensland Sport Minister Phil  Reeves said this is an exciting announcement not only for the event but for  state tourism.

 

What superb news that  North America’s largest broadcaster in the Fox Network through its’ Speed  Network will carry spectacular pictures of the Gold Coast live into prime time  across North America,” Minister Reeves said.

 

“These pictures alone,  money can’t buy and will give millions of Americans a birds eye view of one of  the world’s greatest tourist destinations, showcasing Queensland as the champion  state and the events state.”

 

American-based V8 Supercar sponsors  such as Jim Beam, Coca-Cola Amatil, Irwin, Jack Daniel’s, Armor All, Mother,  Kenworth, Norton, Monster, Lucky Seven, Pepsi, Ford and Holden are delighted by  the news.

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