Indy – Hire Heroes USA, 7-Eleven, Dr Pepper To Back Conway At Indy

May 4, 2011

Indy

Hire Heroes USA, 7-Eleven Inc., the National Coalition of Associations of 7-Eleven Franchisees and Dr Pepper Snapple Group have joined forces to provide primary sponsorship for the No. 27 car of Mike Conway at the 100th anniversary Indianapolis 500.

Hire Heroes USA’s mission is to offer transition support, job-search assistance and job-placement services to those who have honorably served in all branches of the U.S. military — and to their spouses — to reduce veteran unemployment.

The sponsorship program is part of a bigger marketing initiative that includes an in-store component at participating 7-Eleven stores. A portion from the sale of specially-marked products during May will be donated to Hire Heroes USA. Tags designating the donation amounts will be featured prominently throughout the store along with a special display of participating products.  

Andretti Autosport‘s entry at Indianapolis will be entered as the Hire Heroes USA/7-Eleven/Dr Pepper car.  

“Memorial Day weekend is a natural time for Americans to reflect on the sacrifices made by generations of military veterans,” Hire Heroes USA president Brian Stann said. “It is easy to forget that hundreds of thousands of those same veterans – who fought for the American Dream – are struggling in the nightmare of long-term unemployment.

“Hire Heroes USA is dedicated to the mission of ending veteran unemployment and restoring pride to those that formerly wore their country’s uniform. Together with 7-Eleven and Dr Pepper, we are pleased to support Mike Conway and the No. 27 Andretti Autosport team as they drive awareness of this incredibly important cause.”

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