V8 Supercars – Rick Kelly And David Reynolds Star In New TV Commercial

March 10, 2011

V8 Supercars

Stratco Racing driver David Reynolds and Kelly Racing team co-owner Rick Kelly are the stars of the latest television commercial for hardware retailer and building supplies manufacturer Stratco.

The national campaign will begin screening on Monday 14 March just in time for next week’s Clipsal 500, the home event for South Australian-based Stratco, which was founded in Adelaide over 60 years ago.

You can watch the 60-second version of the commercial now on YouTube at http://bit.ly/StratcoV8TVC

Shane Jones, Group Marketing Manager for Stratco, was pleased to link Stratco’s racing program with its television advertising.

“Rick and Dave are great ambassadors for Stratco so we are pleased to have them front our latest TV campaign,” said Jones.

“Kelly Racing and Stratco are both family businesses that are growing as they punch above their weight against the big boys, so there is a lot of synergy there and we get on really well.

“This ad is a bit of fun. We have tried to be a little quirky and not be too serious and I think Rick and Dave enjoyed the process for that reason.

“What better way to show off a Stratco garage than to put a V8 Supercar inside it?”

Rick Kelly was excited to have the continued support of Stratco, which joined Kelly Racing as the naming-rights sponsor for the team’s #16 Stratco Commodore in March 2010.

“To have a partner like Stratco that is continually thinking of new ways to leverage its sponsorship is superb,” said Kelly.

“The ad has come up really well and it will take Stratco and our #16 Stratco Commodore to a wide audience right around the country.”

Reynolds said that he was thrown out of his comfort zone during the production of the commercial.

“Sitting in a make-up chair and taking orders from a Director was not really something I expected when I signed on to drive the #16 Stratco Commodore,” said Reynolds.

“But Rick and I both had a ball filming the commercial and I think the final product has come up really well.

“It seems like I’ve been the Stratco Racing driver for almost a year now because we have been working on so many things together. It’s great that Stratco gets behind the racing program so heavily.”

Reynolds is keen to impress at the Clipsal 500 in Adelaide next week, currently sitting fifth in the V8 Supercars Championship points standings following a great showing at the 2011 season opener in Abu Dhabi.

“The Stratco staff keep reminding me that Adelaide is the company’s home race so I’m very keen to perform well at the Clipsal 500,” said Reynolds.

“We enter that event fifth in the championship after Abu Dhabi so our goal is really to stay up there on the points ladder and keep that momentum going.

“We tested at Winton on Monday and it was a very, very positive day. Just about everything we tried improved the car.

“We can definitely improve on our pace from Abu Dhabi and the entire team has been working hard to do just that.

“I honestly can’t wait for Clipsal. It’s such a tough race that it’s easy to dread it but I am probably as excited as I’ve ever been for an event.

“It’s a tough track that’s rough, bumpy, tight and twisty. To top if off, Turn 8 is just about the world’s toughest corner because it’s so fast and there is zero room for error.

“So mentally it is very hard but my fitness is up and we go to Adelaide in a great frame of mind so I’m keen to get there and hit the track for Friday practice.”

The Clipsal 500 will be held at the Adelaide Parklands street circuit from March 17-20 2011.

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